Website Marketing
Website marketing can substantially increase your Website's ROI (Return on Investment) by: driving more visitors to your Website and turning more visitors into leads and paying customers.
4 Steps to Improving Your Website's ROI:
Step 1: Website Analytics Setup
Step 2: Website Conversion Improvements
Step 3: Initial Search Engine Optimization
Step 4: Monthly Search Engine Marketing Consulting
Step 1: Website Analytics Setup
What is Website Analytics?
Website Analytics is how you track and measure your Website's current performance. This is a necessary first step before Search Engine Optimization and Search Engine Marketing.
Benefits of Website Analytics
- Enable you to make informed, profitable business decisions regarding your Website
- Give you a baseline in which to measure your progress with future Website Marketing efforts
- Help you calculate your Website conversion rates, and ultimately your Website's ROI (Return-on-Investment)
- Learn about your Website visitors - which Websites or search engines they came from, search terms (keywords) they found you with, what they did on your site, which ones converted into leads and paying customers, etc.
What's Included?
- Your free Google Analytics (GA) account is setup, and all necessary tracking code is installed on every page of your Website
- Custom Goal Tracking - setup to track when users convert (fill out form, subscribe to newsletter, etc)
- Custom Filters - setup to exclude site owner and/or staff members as visitors
- COMPLIMENTARY 10-Point Website Conversion Critique
We list your site's top 10 conversion problem areas with recommendations on how to fix them - COMPLIMENTARY Search Engine Visibility Report
We compare the search engine visibility of your Website with your top 2 competitors' Websites - COMPLIMENTARY Website ROI Analysis
We calculate your Website's current and potential ROI (Return-on-Investment)
Pricing
- $350 for a 20-page or less Website
- Contact Us to get started today!
Website Conversion Improvements
What is Website Conversion?
Website Conversion is a measurement of how effectively you are getting your Website's visitors to DO SOMETHING that helps meet your business goals - for example, buy a product or contact you.
If you are investing time and money to drive visitors to your Website (via search engine optimization, pay-per-click campaigns, or paid directory listings), your investment is being wasted if those visitors aren't converting.
Increasing Website Conversions Directly Increases Your Website's ROI
The more visitors you can convert into leads or paying customers, the higher your Website's Return on Investment (ROI) will be. Sometimes all it takes to convert more visitors is making simple, strategic changes to your existing design and content.
Are you ready to convert more visitors into leads and paying customers?
- Request a COMPLIMENTARY 10-Point Website Conversion Critique by filling out the form below, and we will analyze your Website for its top 10 conversion problem areas and give you recommendations on how to fix each of them.
- Take action on those Website Conversion recommendations and watch your Website's Return on Investment climb!
COMPLIMENTARY 10-Point Website Conversion Critique
Initial Search Engine Optimization
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the most cost-effective way to drive free, targeted search engine traffic to your Website. It includes keyword research, content/text rewriting, and technical code compliance.
Who is Search Engine Optimization For?
SEO is for the Website owner who is first starting to promote his/her Website. It should done before spending money on paid search engine campaigns or other Website marketing efforts. SEO is also very effective when done in conjunction with a new Website design or redesign.
How effectively is your Website being found by search engines?
Request a COMPLIMENTARY Search Engine Visibility Report by filling out the form below, and we'll send you a report comparing the visibility of your Website on search engines compared to your top 2 online competitors.
COMPLIMENTARY Search Engine Visibility Report
Benefits of Search Engine Optimization
- Drives free traffic to your Website from search engines
- Brings targeted traffic to your Website (targeted taffic increases your Website conversion rates)
- Creates a reliable, long-term stream of visitors to your Website
- Has the added benefit of making your Website easy to use and navigate for your visitors
What's Included?
- Google Analytics setup and/or customization with goal tracking and filters ($350 value)
- "Before" Search Engine Visibility Report
- In-depth, targeted keyword research and implementation into code and text content
- Text content modifications (write or rewrite) as needed - especially on home page
- Technical compliance and Website code issues are identified and fixed where possible
(NOTE: if code fixes are beyond the scope of SEO, you will be provided with a list of recommended fixes and an estimate) - Broken links and spelling errors checked and fixed
- Website submitted to top search engines and directories that power searches to Google, Yahoo*, Bing/MSN, and more
- Sitemap created/modified and submitted to top search engines
- Website registered with Google, Yahoo, and BING Webmaster centers
- "After" Search Engine Visibility Report - compiled 2 months after Website submitted to search engines
- COMPLIMENTARY 10-Point Website Conversion Critique
We compare the search engine visibility of your Website with your top 2 competitors' Websites - COMPLIMENTARY Website ROI Analysis
We calculate your Website's current and potential ROI (Return-on-Investment)
Pricing
- $2,000 for a 10-page or less Website, then $150 each add'l page
- NOTE: For commercial Websites, the Yahoo Directory requires an additional fee of $299/year for submission (we recommend you pay for at least one year). Non-profit and educational Websites will be submitted for free.
- Contact Us to get started today!
Monthly Search Engine Marketing Consulting
What is Website Marketing?
The main purpose of Website marketing is to maximize the Return on Investment (ROI) you are getting from your Website. Custom Website marketing strategies are recommended for each client and can include any combination of marketing tactics.
Is Marketing Consulting Worth the Investment?
Request your COMPLIMENTARY Website ROI Analysis and we will calculate your Website's current and potential ROI (Return-on-Investment).
COMPLIMENTARY Website ROI Analysis
Benefits of Monthly Website Marketing Consulting
- Continually monitor and improve your Website's performance and ROI
- Continually Bring new sources of traffic to your Website
- Continually Improve Website conversion rates
- Keep your Website up-to-date with ever changing internet marketing strategies and new Website technologies
What's Included?
- Google Analytics - Setup and/or customization with goal tracking and filters ($350 value).
- Monthly customized Website performance reports with recommendations
- Website conversions and ROI
- Search engine ranking
- Website popularity
- Competitive analysis
- Key website analytics findings
- Increase Website traffic
- Initial SEO and submission ($1650 value for 10-page or less Website)
- Ongoing SEO and submission - includes necessary Website content updates (for existing content only; not to include new design, development, multimedia, article writing, or extensive photo work)
- Pay-per-click campaign setup, management, and reporting (price of your campaign is a separate cost)
- Customized Website marketing strategy recommendations - email marketing, social media marketing, content development and distribution, link development, local and/or industry search, and much more...
- Increase Website conversion rates
- Design recommendations
- Usability and navigation recommendations
- Content recommendations
- Call-to-action and conversion recommendations
- And much more...
- Monthly consultation (phone, video chat, or in person if local)
Pricing
- $500/month
- 6-month minimum commitment required ($3,000), then month-to-month basis
- Only 3-month minimum commitment required ($1,500) if Initial SEO service done by us, then month-to-month basis
- Contact Us to get started today!