What is Email Marketing?
Email marketing is using email to send out your marketing messages - sending them to interested prospects who have opted-in to receive your email is a great way to increase your sales or donations.
Email Marketing is Very Cost-Effective
- Email marketing generated an ROI of $48.34 for every $1.00 spent on it in 2007
- Email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (Search Engine Optimization)
- Email marketing was the top target area for investment in 2009 for 650 marketers from the Council’s Marketing Outlook ‘09 Report
Show Me the Money! - Calculate Your Possible ROI with Email Marketing
You will see a higher ROI when you have:
- Lower email campaign costs - iContact costs as low as $9.95/month
- Greater number of email subscribers – Hint: put your email subscription form on your website…you get this for free when you signup with iContact via Mediatrunk.com
- Greater average price of your products, services, or donations
- Greater response rates from your email - % of people who: visit your website or physical location, call, or email you
- Greater conversion rates from your responders - % of responders who will buy
Use this free tool to figure out your possible ROI: Email Marketing ROI Calculator.
Why should I use an email marketing service like iContact if I can just send out emails from my own inbox for free?
If you send your email via your inbox to more than a handful of people at once, your message will most likely be considered as spam and won’t be delivered - and worse yet, your email address may get black-listed.
This is especially true if you have more than 50 recipients and you use the BCC field – if you don’t use the BCC field, your recipients will get upset that you are making their email addresses available to other people.
Create and manage your own permission-based email marketing campaigns using iContact for as little as $9.95 per month
- Easily create, send, manage, and track your own email marketing messages
- Trust email delivery rates between 98%-99%
- Setup and manage multiple campaigns
- Easily import and manage multiple subscriber lists
- Automatically handles all subscribes and un-subscribes
- Excellent training resources and customer support
Try before you buy
Sign up for a full-featured, 15-day free trial with iContact today!